Abstract

The objectives of this study were: (1) to evaluate and compare changes and differences on the knowledge and attitude toward Exclusive Breast Feeding, among pregnant and breast feeding mothers exposed to various campaign techniques; (2) to assess and compare proportions of Exclusive Breast Feeding practices according to various campaign techniques applied. Pretest-post test quasi experimental design, without control group, was implemented in this investigation. The total population of mothers, seven months pregnant was drawn as the subject to be investigated. A total of 377 mothers was recruited from four health centres. Data and informations were gathered through observations and structured interviews. Comparative tests were employed in data analyses. Pregnant mothers recruited for this investigation were subjected to direct educational sessions delivered by PKK cadres, and they were also provtded with informative leaflets. These cadres applied four educational techniques, i.e. lectures, simulations, group discussions, role play. The results of this study showed, that the four educational techniques produced significant differences on the improvements of breast feeding knowledge. However, the study indicated no significant different on Exclusive Breast Feeding attitude and practice. At the end of the investiga­tion, there were significant improvements on attitude towards Exclusive Breast Feeding in each study area. The Exclusive Breast Feeding was practiced upon newborn babies until they reached three months of age (48.3%) and 4 months of age (51.7%). The low levels of knowledge, attlfude toward Exclusive Breast Feeding, and the practice of Exclusive Breast Feedmg, tend to be influenced by campaign implementation by cadres.   Key Word: Breast Feeding; Health Education.