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dc.creatorSopacua, Evie; Puslitbang Sistem dan Kebijakan Kesehatan
dc.identifier10.22435/bpsk.v9i1 Jan.1843
dc.descriptionHealth centres (HCs) were in the period of transition into business institutions and therefore it needs marketing strategy such as Customer Relationship Marketing by managing data of patients as customers. Understanding the customer relationship data management was conducted through implementation of module 'Entrepreneurship in Health Services with Customer Relationship Marketing'. The objective of this study was to identify the understanding of human health resources in HCs about customer relationship data management through module implementation. The locations of the study were in Loa Ipuh and Sebulu 1 HCs in Kutai Kartanegara District, East Kalimantan Province. Respondents were human health resources of HCs who participated in the implementation process. Data were collected by conformity of the module contents with its standards of six variables on customer relationship data management in the learning and coachmg processes. The results showed that in learning process the respondents in Loa Ipuh and Sebulu 1 HCs were on the category of less understood. But in the coaching process, the category of respondents in both HCs was of understood. One of the reasons was that coaching process helps to understand the data management in the implementation process through discusston which followed by problem solving. The implementation of the customer relationship data managing needs a change in the human resources mindset not only in the HCs but also in the supra sytem as the District Health Office and District Governments. Therefore customer relationship data management should be represented among them to achieve the same perseption in striving HCs into busniess institutions.   Keywords: customer relationship data managementid-ID
dc.publisherPusat Penelitian dan Pengembangan Humaniora dan Manajemen Kesehatanen-US
dc.rightsThe Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Bulletin of Health System Research, and Center of Research and Development for Humaniora and Health Management as publisher of the journal.Copyright encompasses exclusive rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms and any other similar reproductions, as well as translations. The reproduction of any part of this journal, its storage in databases and its transmission by any form or media, such as electronic, electrostatic and mechanical copies, photocopies, recordings, magnetic media, etc. , will be allowed only with a written permission from Bulletin of Health System Research, and Center of Research and Development for Humaniora and Health Management.Bulletin of Health System Research, and Center of Research and Development for Humaniora and Health Management, the Editors and the Advisory International Editorial Board make every effort to ensure that no wrong or misleading data, opinions or statements be published in the journal.
dc.sourceBuletin Penelitian Sistem Kesehatan; Vol 9, No 1 Jan (2006)en-US
dc.sourceBuletin Penelitian Sistem Kesehatan; Vol 9, No 1 Jan (2006)id-ID
dc.titlePEMAHAMAN SUMBER DAYA MANUSIA KESEHATAN DI PUSKESMAS TENTANG MANAJEMEN DATA HUBUNGAN PELANGGAN: Studi Kasus Di Puskesmas Sebulu dan Puskesmas Loa Ipuh Kabupaten Kutai Kartanegara, Provinsi Kalimantan Timurid-ID

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